Applied Systems in Practice

Designing content, knowledge, and decision systems that scale

These projects demonstrate how structured content operations, information architecture, and governance frameworks translate strategic vision into operational systems that organizations can use every day.

Each engagement focuses on building coherent foundations—aligning language, workflows, and knowledge structures so teams can move faster, make clearer decisions, and scale reliably as complexity grows.

This is systems thinking applied: turning insight into architecture, and architecture into measurable impact.

Where clarity becomes infrastructure, systems begin to work the way they were intended.

Coursera: Establishing content design

Tiffiney Graham: Beyond Digital Transformation

Luxe Incentives: Business and AI Transformation

CSU Shiley Institute for Palliative Care: Site merger and redesign

Welk Resorts: Site redesign

Coursera: Academic integrity

Coursera: Degree application form

Coursera: Technical UX writing

"Deiadora can boost your product's voice, establish principles for user-centered writing, and guide your design team to set up process and operations, follow best practices, and understand styles."

Bobbie Wood, Founder of UX Content Collective
"Few people are more passionate about advocating for Content Design as Deiadora is. She has a customer-obsessed focus that drives her to always put the user first and voice her opinions."

Kyle LeBlanc, VP of Design at Teradata
"Deiadora is an immensely talented content designer whose attention to detail is truly remarkable. She clearly has a passion for her craft and is an incredible and brave leader. She always takes enormous care to ensure she has a thorough understanding of user needs and empowers others with her high quality content design work."

Clint Tham, Information Architect
"Deiadora has a deep understanding of UX principles and the content she writes feels one with the UI. She is very intentional with the user emotion that needs to be evoked and sets the voice and tone accordingly. "

Rahul Kothari, Senior Product Designer at Coursera
"Working with D was amazing and stress free. She really understood the goal from the first meeting and ran with making our ideas happen. She was organized thoroughly, kept us on track, and stuck with the project through the end. I could not be more proud to work with such a determined person who rises to the challenge! One of my best business experiences in 20 years. Thank you, D!"

Tiffiney Graham, Realtor at Keller Williams Realty River Cities
"Deiadora's leadership in design thinking workshops has been transformative for our business operations, sales, and marketing strategies. She has a unique ability to facilitate innovative thinking and drive strategic planning, which has resulted in the successful implementation of these strategies."

Jacque Busby, Chief Incentive Strategist at Luxe Incentives
"Deiadora is one of those people that goes far and beyond her specific role to support a thriving team culture. She initiated many discussions on emotional intelligence at works and improving collaboration. Her enthusiasm is contagious and she easily involves a group of people around effort she drives."

Emil Tabokov, Product at icanpreneur
"While I was managing the Coursera Design System team, she wrote the Content Design Guidelines that all Designers at Coursera use today. Her guidelines enable THEM to write consistently and clearly in every experience they design."

Geoff Schuller, Senior Designer at Child Mind Institute
"Deiadora is meticulous and thoughtful in her designs and was a wonderful partner and sounding board to have as a frontend engineer. She helped us find clarity and consistency in a complex product space. It was a pleasure to work with her!"

Joyce Lee, Software Engineer at Netflix

Applied Systems in Practice

Designing content, knowledge, and decision systems that scale

Where clarity becomes infrastructure, systems begin to work the way they were intended.

Coursera: Establishing content design

Tiffiney Graham: Beyond Digital Transformation

Luxe Incentives: Business and AI Transformation

CSU Shiley Institute for Palliative Care: Site merger and redesign

Welk Resorts: Site redesign

Coursera: Academic integrity

Coursera: Degree application form

Coursera: Technical UX writing

"Deiadora can boost your product's voice, establish principles for user-centered writing, and guide your design team to set up process and operations, follow best practices, and understand styles."

"Few people are more passionate about advocating for Content Design as Deiadora is. She has a customer-obsessed focus that drives her to always put the user first and voice her opinions."

"Deiadora has a deep understanding of UX principles and the content she writes feels one with the UI. She is very intentional with the user emotion that needs to be evoked and sets the voice and tone accordingly. "

"While I was managing the Coursera Design System team, she wrote the Content Design Guidelines that all Designers at Coursera use today. Her guidelines enable THEM to write consistently and clearly in every experience they design."

"Deiadora is meticulous and thoughtful in her designs and was a wonderful partner and sounding board to have as a frontend engineer. She helped us find clarity and consistency in a complex product space. It was a pleasure to work with her!"